To do so with great, fishy friends like Dan, Daniel and Steve is a real treat. Our goal is to learn more about enhancing the consumer experience through our unique partnership with Simms at The River’s Edge and bring those findings to specialty fly and conventional retailers across the country. “We are so lucky to have over 500 valued specialty partners across the country. “Partners like The River’s Edge have been a significant component to Simms’ success over the last 40 years,” concludes Simms Chief Revenue Officer Mike Moore. Their approach, expertise, and commitment to providing anglers with the best experience possible has greatly contributed to the longevity, growth, and reputation our business has achieved.”Īs the industry continues to change and evolve, so too have the collective strategies and business practices of both brands, all to enhance the customer experience. “In addition to consistently designing and developing the best fishing gear and apparel, Simms has also served as an invaluable consultant. “Since the first day we opened our doors, Simms has been a critical partner in our success,” said Dan Lohmiller, former co-owner of The River’s Edge. Since there are many anglers in a limited area, please be considerate about other anglers so as not. With the rapid rise of interest in fishing the industry has seen over the course of the past two years, the time was right for Simms and The River’s Edge to take the next step and finalize a plan that has been in place with those initial conversations. In October of 2019, Simms announced an initial investment in their longtime specialty retail partner. The ownership conversation between Simms and The River’s Edge has been an ongoing dialogue. We couldn’t be more honored to carry the torch and continue the legacy The River’s Edge has built right here in Bozeman.” “This transaction is the next logical step for Simms to get closer to, and better understand, the wants and needs of all anglers.
They are not only the heart and soul of our business, but they are also the heart and soul of our industry,” says Simms CEO, Casey Sheahan. They are the catalysts that build unique communities. They are sources of information and intel. “Fly shops are so much more than just a place to purchase gear. The recent change in ownership will give Simms better insight into the retail landscape, allow Simms to explore new and innovative merchandising strategies, and receive direct product feedback from their consumers in order to better serve a vast wholesale and retail network.
RIVERS EDGE FLY SHOP FULL
This transaction doesn’t change the primary focus of The River’s Edge – to provide customers with the best retail experience possible, which includes carrying a full range of categories, from wooly buggers and waders to fly rods and rainwear. With two locations in Bozeman, often described as the trout fishing capital of the United States, The River’s Edge offers a full-service experience – from guided Montana fly fishing trips, to fly tying and casting instruction, to expert product and fishing advice. Established in 1983, The River’s Edge has been the headquarters for Montana fly fishing since its inception.
You may need to do a little extra checking around to get specific gear and you may need to go the extra mile to find a more remote spot to hook the next big fish.Simms Fishing Products, a preeminent manufacturer of waders, outerwear, footwear, and technical apparel in fishing, announces the acquisition of longtime Bozeman-based specialty retailer, Simms at The River’s Edge Fly Shop. While business is up for fishing, it may take a little extra planning for your next fishing adventure. “That’s what keeps a lot of people going in Bozeman, with that tourism and recreation,” Uter explained. The uptick in sales and guide trips is good for business, obviously, Uter says that his shop is always happy to see people trickling in and that it is important to a lot of businesses in Montana. In 2017, the drop-off of numbers may have been due to the active wildfire season, and we could easily see that again in 2021. So far this year, there have been 142,827 licenses issued with more to come. The 2020 numbers were a little over 3,000 of 2016’s numbers. In fact, numbers provided by Montana Fish, Wildlife and Parks on out-of-state licenses show the peak numbers are in 2016 with 222,627 out-of-state licenses issued. But the numbers for out-of-state licenses are not staggering.
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